Univision

Univision

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Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish language television viewers according to A.C. Nielsen ratings, largely due to telenovelas, other programming produced by Grupo Televisa, and the network's sports coverage, which consists almost exclusively of football (soccer). Joe Uva is the president and CEO of Univision Communications, the network's owner. In recent years the network has reached parity with the U.S.'s five major English language television networks, and is often a strong fifth, outranking The CW, with some fourth-place weekly placings during the summer months due to the network's consistent schedule of new telenovelas all 52 weeks of the year.

Univision is headquartered in New York City, after years of being in Los Angeles, and has its major studios, production facilities, and operations in Miami. In 2009, another television studio was announced, Univision Studios, to be built in Miami. Univision is available on cable and satellite in most of the country, with local stations in over 50 markets with large Hispanic and Latino populations. Most of these stations air full local news and other local programming in addition to network shows, and in major markets such as Los Angeles, New York, and Miami, Univision owned-and-operated station (O&O) newscasts are equally competitive with their English-language counterparts ratings-wise.

Univision was acquired on March 29, 2007 by a consortium led by Haim Saban's Saban Capital Group (who had previously owned the entity Saban Entertainment), TPG Capital, L.P., Providence Equity Partners, Madison Dearborn Partners, and Thomas H. Lee Partners for $13.7 billion or $36.25 per share plus $1.4 billion in acquired debt. The buyout left the company with a debt level of twelve times its annual cash flow, which was twice the norm in buyouts done over the previous two years.

In 1955, Raul Cortez founded KCOR-TV, Channel 41, in San Antonio, Texas. The call letters were later changed to KUAL-TV. The station was not profitable, and in 1961 Cortez sold it to a group headed by his son-in-law Emilio Nicolas, Sr. and Mexican entertainment guru Emilio Azcárraga Vidaurreta. Nicolas had helped produce channel 41's variety shows, while Azcárraga was the owner of Telesistema Mexicano, forerunner of Televisa.

The new owners turned the station around, and in 1962 signed on KMEX-TV, channel 34 in Los Angeles and in 1968 signed on WXTV channel 41 in Paterson, New Jersey, serving the New York metropolitan area. This was the beginning of the Spanish International Network, the first non-English-language television network in the United States.

Over the next 20 years, SIN would acquire other high-rated Spanish language television stations throughout the Western United States, and then expand the market to WLTV in Florida, KDTV in San Francisco, and WSNS-TV in Chicago. In the mid-1970s the network also began to distribute their national signal via satellite, first as a 'super-station'-type feed of KWEX-TV San Antonio, then as a general feed allowing cable television operators to carry the network at little cost on their systems.

1986 was a pivotal year for the station group and the network. Nicolas sold his stake in the network to a partnership of Hallmark Cards and Televisa. The new group changed the network's name to Univision. Univision's new CEO, Joaquin Blaya, was to sign the contracts for two programs that would change the network. Blaya signed Cristina Saralegui, who became a famous talk show host, and Mario Kreutzberger, better known as Don Francisco, who brought from Chile his famous program Sábado Gigante. Also, the network began production of its first morning television show. The program was Mundo Latino, anchored by Lucy Pereda and Frank Moro, who were both Cuban. Moro left for Mexico to continue his career as a soap opera actor and the network brought in Jorge Ramos.

In 1988, the network began to produce television shows with a national audience in mind. The first production was titled TV Mujer (Woman TV), a magazine-styled show aimed at Hispanic women in the United States. At first anchored by Lucy Pereda and Gabriel Traversari, the program was a mix of cooking and entertainment segments.

Pereda was replaced shortly after finishing her first year by Mexican-American Lauri Flores, who hailed from KXLN-TV in Houston, Texas, where she was director of programming, promotions, special events, and public information as well as producer and host of the local community affairs show Entre Nos. During Ms. Flores' time as host of TV Mujer, the show remained the number one daytime show on Spanish-language television, outperforming its time period competition by 33 percent. Telemundo's Dia a Dia, launched before the arrival of TV Mujer, saw its ratings diminishing.

A model from Sábado Gigante, Jackie Nespral became the add-on host in TV Mujer's last year, hired to sit in while Flores was on maternity leave. Nespral became a formal host during the show's final season. TV Mujer begat a series of other programs, namely Hola, America and Al Mediodia, which never got the ratings of the original concept and were cancelled.


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